Telford toy manufacturer Golden Bear has invested about £150,000 in new facilities and personnel to enhance its digital offer after receiving nearly £70,000 from a grant programme supported by the Marches Local Enterprise Partnership.
Golden Bear Products, which has been transforming favourite children’s TV characters into toys for over 40 years, has been awarded £67,845 from the Marches Building Investment Grant (MBIG) for the new facilities at its head office in Hortonwood.
The company has used the funding to create a new photographic studio and take on new staff to drive a growth in online sales.
Two new specialists have also been recruited to strengthen the Golden Bear digital team. Emily Swinnerton is the firm’s new digital assets coordinator and Rachel Longstone (pictured) joins as digital marketing executive.